Clear a 2,000-email inbox in ten minutes.
Not by reading them. The two-search trick that archives 95% of the noise without touching a single message.
Inbox zero has a bad reputation because everyone tries to do it by reading. Don't read. Sort.
Search 1: 'unsubscribe'
In Gmail, search 'unsubscribe older_than:30d'. That is every newsletter, promo, and 'we miss you' email you have ignored for a month. Select all, archive. If it mattered, they will send another one.
Search 2: your own name in the To field
Search 'to:me'. That is the tiny slice actually addressed to you personally. Skim, reply to anything under two minutes, star anything longer. Done.
The one rule that keeps it clean
Every time you open a newsletter you did not want, hit unsubscribe before you close the tab. Do that for a month and the noise floor drops by half.
"Your inbox is a to-do list other people write for you. Take the pen back."
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One short, useful email every Monday — the week's new post, plus a 10-minute action to try today.